How is it possible that the year is half over??!! The first half of 2022 continued to be a wild ride for REALTORs® and the second half promises even more changes as the market continues to shift. If your goals have shifted with it, don’t worry; there’s still time to achieve them!
Here are some positive pointers to help get your goals back on track before December 31. Make it a goal to do it today, though, because the end of the year will be here before we know it!
Ready to hit reset? Let’s do this!
Get S.M.A.R.T.
With a more limited time frame, you need to be more specific about what you want to accomplish–and realistic about what you need to let go for now. (You can always save those goals for next year.)
Whether personal or business, review the goals you made earlier this year to make sure they’re still SMART goals.1 That is, goals that are specific, measurable, achievable, relevant and time sensitive. What, specifically, will you have to do to reach each goal and by when? What outcome do you expect? Answering these questions can help you scale your goals accordingly and determine what you can scale back on.
Here are five examples of SMART goals you might want to set for yourself:
- Post on social media once a day.
- Schedule at least 2 listing appointments each week.
- Follow-up on leads within 3 days.
- Close on 4 real estate listings per quarter.
- Complete 5 sales calls a day.
Make a new game plan
Think of the second half of the year as the second half of the big game. Time to toss out the old playbook and come up with a new game plan.
We all know that doing the same thing over and over again and expecting different results is the definition of insanity. So to save your sanity and hit your goals by EOY, stop doing things that aren’t working. Re-evaluate and reprioritize your goals to make sure you’re tackling the right goal at the right time. What feels possible and exciting versus overwhelming? Think about whether you have the time to pursue it.
For example, if using the same tried but tired ways to sell a client’s home are stopping you from achieving your sales goal, add an Offerpad cash offer to your listing presentations to close in on closing those four sales more quickly this quarter.
Use your time & energy wisely
Use the countdown to your end-of-the-year deadline for achieving goals as motivation. Don’t beat yourself up over starting over. No negative self-talk. It’s a waste of energy that could be used to make progress on what you want to achieve.
Use and reserve your peak performance times for when you need to be the most productive or creative. Delegate day-to-day activities so you can focus on how to get more business and close more deals.
Spend your time and energy on building habits that will help bring you closer to your goals. For example, if you’ve set a goal to increase revenue by a certain percentage or bring in a certain number of new clients, work on building habits like following up on contacts and leads that will bring you closer to that goal. How many prospects will you need to call each week? What activities will help you get closer to where you want to be? Even if your original goals aren’t attainable in the last few months of this year, use this time to build habits that will ensure you’re in a great spot to start working on your 2023 goals.
One final tip: WRITE YOUR GOALS DOWN. And if you’re finding it hard to remain accountable for your goals, share them with a mentor, manager, friend or colleague to help you stay on track.
You got this!
1Doran, G. T. (1981). There’s a S.M.A.R.T. Way to Write Management’s Goals and Objectives. Management Review, 70, 35-36.