By Debra E-Leon, Director, Offerpad Partnerships
Looking for a win-win to help sell your client’s home? An easier, hassle-free way that can save both of you time and work? Present them with a cash offer from Offerpad to consider before listing their home.
Offer your client more options
Offerpad surveyed 2,000 home sellers last year and do you know what we found? When asked what they thought were some of life’s most stressful events, they ranked moving, preparing their home for sale and planning a funeral at the top of the list. More than a third (39%) rated the stress of preparing to list their home as “a lot more than expected.”
In fact, more than half (52%) of them said they’d accept less for their homes to avoid the time and energy of preparing for open houses and showings. And 42% said they’d be willing to sacrifice at least 5% of their home sale price if they didn’t have to hassle with getting it ready to sell.
Luckily, listing doesn’t have to be the only option for your clients. Prove your value and help them avoid all that stress by putting a cash offer from Offerpad on the table before putting up that ‘for sale’ sign.
Why request and present a cash offer side-by-side with your listing recommendations? Here are a few things to consider.
How quickly does your client want to sell?
With increasing listing times in a volatile and uncertain market, a cash sale gives your seller the peace of mind of a surer sale without waiting for weeks or months to sell. Presenting a cash option alongside your recommended list price will also give them a good idea as to what kind of offers they might expect to see while the home is on the market. It’s an especially good option for those clients who are in a position where they need to move quickly, say for a job, family, etc.
You also get a quick commission. When you help clients sell to us for cash, we pay you an industry-high 3% referral fee** when we close.
What is your client’s lifestyle/schedule?
More than half (53%) of the people in our survey agreed that they spent more time preparing their home for sale than they wanted or expected to. With all the prep work involved to list a home (and all the work on your end to market it), does your client literally have the time? Not to mention waiting on offers, negotiations and worrying about contingencies to the sale? With a cash sale, they can avoid all of that.
Plus, there’s no interrupting their lifestyle or schedule, because they won’t have to deal with showings and open houses. No keeping the home constantly clean or shuttling kids and pets in and out while it’s listed. (More free weekends for both of you!)
When accepting a cash offer from Offerpad, sellers also get to choose a flexible closing date that fits their schedule and timeline – up to 60 days out. There’s no need to close and move on the same day either, because they can stay in the home for up to three days after closing. This gives them more control over the whole sales process.
Oh, we also throw in a free local move when they sell to us for cash. Bonus!
Would your client get a higher price if they made some updates?
With a cash offer, they don’t need to make any updates or changes to sell. In our survey, a whopping 76% of sellers said they spent more money preparing their home for sale than they wanted or expected to. Nearly half (48%) spent $2,500-$7,500 (including repairs, renovation, cleaning, etc.), while 25% spent more than $5,000.
With a cash offer, you’ll actually be helping them save money. What a way to be a hero!
Are they selling and buying at the same time?
A cash sale can help your seller avoid the common contingency of selling their home to buy another one. It’s especially helpful if they’re looking to buy a new-build. Did you know Offerpad works with more than 40 of the country’s top builders? Get a cash offer through one of our builder partners and you’ll still earn a 3% referral fee. (Free move for your client still applies, too.)
What’s in it for you?
Not only can a cash offer from Offerpad be a great option and deal for your seller, but you get some pretty great benefits, too – in addition to your 3% referral fee.
Imagine not having to deal with all the work that comes with listing, marketing and selling your client’s home.
Selling to Offerpad means no showings, no photography, no back-and-forth with offers and counteroffers and less paperwork for you. Within 24 hours of submitting a request, you’ll hear back from us with a competitive cash offer. (And yes, we can negotiate.) We work directly with you on all aspects of the transaction, so you have more time to service your client and help them find their next home.
We keep it simple so you can provide your sellers with an easier, less stressful way to sell – and make your job easier in the process. Find out more about our Agent Partnership Program here. Request a cash offer to get started!
*Online survey of 2,000 Americans who have sold a house commissioned in May 2022 by Offerpad and conducted by market research company OnePoll.
**Referral Fee Qualifications: (1) The property cannot be listed on the MLS within 30 days from the time of submission, while under contract, or after COE; (2) The agent or current homeowner has not submitted a request to Offerpad on the property within the last 30 days; (3) The agent must present current interior and exterior pictures at the time of offer submittal (previous listing photos do not qualify); and (4) The agent must be identified in the offer request, continue to represent the seller, be available throughout the process, and the sale must successfully close. Agents with current sellers listed on the MLS may still request an offer, however they will not be eligible for a referral fee.