There are a lot of intangibles that go into building a winning company culture. You need to have a clear mission, easily defined core values, accessible leaders, an emphasis on diversity, and foster an environment where big achievements are celebrated. At Offerpad, we’re awfully proud of the culture we’ve built—here it is in action…
Building this kind of culture requires buy-in from everyone. Today, we’ll take you behind the scenes of Offerpad HQ and show you how our human resources department—Offerpad’s ‘People Ops’—helps us nurture a unique home environment where everyone feels welcome and engaged with our efforts to simplify real estate.
Making ‘HR easier’
As Offerpad’s Chief of Human Resources Officer Heather Bailey describes her team, “We serve as dual advocates for our organization and take pride in leading a transparent, inclusive and high-performing culture.” There is an underlying commitment to make “HR easier” for team members to access and utilize. In more actionable terms, that translates to bringing more visibility to the department and its processes, providing additional employee-centric tools, and introducing value-based resolutions to everyday issues.
One of the long-term goals of People Ops is to elevate the company’s overall performance. To do so, team members work hard to develop strong accountability models, growth strategies, leadership practices and overall organizational structure/flow that aligns with who we are—and want to be—as a company. Cultivating identity and fostering an atmosphere of accountability helps ensure our output remains a force.
Onwards & upwards
Moving a successful startup forward in a competitive real estate industry requires a lot of heavy lifting from all hands; proudly referring to their team as “small but mighty”, Offerpad’s People Ops hones-in on a few key areas.
Of course, ‘moving forward’ is simply not enough in a hotly contested industry; the organization (and its people!) need to be agile to remain at the head of the pack. To help establish a rhythm to our business, Offerpad’s People Ops team members diligently work to develop the critical tools, training, and internal programs necessary to keep pace—and quickly pivot—to meet the changing needs and goals of our company.
In the words of Bernadette Paulino, Offerpad’s Director of Total Rewards & HRIS, “It’s very exciting to be a part of a successful startup and be able to build new platforms and programs from the ground up.” Having established a formidable name in real estate with Offerpad, the challenge lies in sustaining that momentum—People Ops helps the company keep pace.
Lisa Hickie, Offerpad’s Senior Director of People Operations, adds, “It is so refreshing to be part of an organization where every team member and every leader is focused on working together towards a common goal—providing the best experience when our customers or employees buy or sell a home.”
Attracting top talent
Offerpad is home to some of the most creative minds in real estate and technology. Culture is king when it comes to our ability to attract and retain top talent. Our company has adopted a ‘build it and they will come’ mentality—talented people seek us out because our collective team at Offerpad has built an attractive culture that emphasizes inclusiveness, creativity, and personal empowerment.
While Offerpad’s culture is an enticing offering for future talent, our company has shifted focus from reactive recruiting to proactive recruiting in recent history. Per Heather Bailey, “We market through various channels to ensure our culture, values and strong total compensation offerings are front and center.”
Under the direction of Talent Acquisition Director, Tina Angle, our company has enhanced our presence—online and within real estate and tech industry circles—while fostering new relationships at the same time. “Since unemployment is virtually flat for great talent, we have to be able to “believe” in the company/vision to attract the best,” says Tina. “It’s definitely easy to do when you have a leader like Brian directing the strategy and driving the bus.”
In the context of a highly competitive market landscape, the company that provides the best environment for their people to contribute and thrive will commonly win out. As anyone who has bounced around jobs before knows firsthand, having your voice heard and professional talents respected are valuable commodities—People Ops helps ensure these remain everyday values at Offerpad.
“The People Ops team prides themselves on being a critical partner to our organization,” adds Heather Bailey. “They understand that a strong value proposition backed-up by even stronger results are what matters, and each one of them shows up every day to make a difference in the lives of our People. I’m proud to work with such selfless and committed individuals—they really are exceptional!”
Join our team
Are you looking for an exciting culture to call home—a place to grow and cultivate your talent? Join our team Offerpad. Visit our careers page to see our latest openings in each market. We look forward to meeting you!
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